Project Description
Reliable and unbiased resources are scarce when searching for helpful information regarding the health and well-being of pets. Most pet related internet searches result in advertisements and product placement from for-profit pet supply brands. Nearly ⅓ of pet parents experience barriers to care, and ⅔ of pets in poverty have no access to vets at all. Pet parents need a platform for accessible, reliable, unbiased information and support.
Paw·brary: A Library for Pet Parents is an online place for pet parents to get reliable and unbiased information, connect with their local community, look for care support, and manage their pets veterinary documents and needs. Paw·brary is a direct resource from vets to pet parents.
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